Richard Rawson is Director of Marketing at E. Cohen and Company, CPAs, and develops overall marketing and practice growth initiatives.

Richard has more than 10 years of direct, hands-on experience enhancing the brand strategy, brand identity, effective product positioning, product visibility, profitability and performance of diverse organizations doing business in information technology, government, health care, retail e-commerce and professional accounting services.

Richard performs a wide range of marketing tasks, and has expertise in multiple marketing specialties, including branding, competitive strategic analysis, consumer insight development, sales tool and marketing collateral design and development, sales personnel briefing, search engine marketing (SEM), search engine optimization (SEO), landing page optimization, Pay-Per-Click (PPC) advertising, e-mail and newsletter copy writing, public relations and marketing communications, social media marketing, business development, and orchestrating trade show and event appearances.

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